Music release campaigns for independent artists

One release, one coordinated plan.

A music release campaign brings the track, assets, timing, and audience into a single plan. Lost Hills’ full release push coordinates playlist and TikTok creator outreach rather than leaving the artist to run disconnected lists and conversations.

This service suits artists and teams who have a release ready and want hands-on execution across both channels. If you only need curator research, Playlist Finder may be a better starting point. If you need one channel, choose a focused playlist or creator campaign.

What the full release push includes.

The offer includes a cross-channel campaign map, playlist and creator outreach, follow-up and response tracking, and a weekly KPI record with next actions. The full release offer includes two revision cycles.

Campaigns start at $900. Your agreed brief sets the actual deliverables, timeline, approvals, and budget. It does not automatically include distribution, a music video, paid advertising, or guaranteed playlist placements.

Work backward from release day.

Prepare a listening link, release date, artwork, artist description, reference artists, social links, and the audience you want to reach. Identify what is ready and what still needs approval so outreach can use accurate materials.

The campaign progresses through the brief, targeting, outreach, follow-up, and reporting. A useful plan makes responsibilities and deadlines explicit. A short lead time changes what can realistically be prepared; share the date before committing to a scope.

Measure execution and audience response separately.

Track outreach and follow-up as work performed, responses and published content as decisions made by other people, and audience response as an observed result. Weekly reporting should make those differences clear.

Curators decide whether to add a song. Creators decide whether to participate under the agreed terms. Lost Hills does not guarantee streams, views, virality, or sync placements. The campaign’s scope defines the execution and reporting you can expect.

Choose the support that fits.

Playlist outreach · TikTok creator campaigns · Full release campaigns

Prefer to research curators yourself? Try Playlist Finder and use the playlist research guides.

Bring the track and the goal.

Share the release date, listening link, available assets, audience, and budget. We use those details to scope the work. The agreed brief defines deliverables and timing before the campaign starts.